You know you’ve ‘made it’ when people are wearing you. I have images dancing around my head of someone deciding to wear their Justin Bieber pelt for the day. (Does that mean when he gets dirty we can take him outside and beat him?) *cough*
Though this isn’t exactly what I meant, who wouldn’t love to beat the Bieber for those earworm lyrics?
I mean the fashion labels, the fragrances and the other hock-able items.
Delta Goodrem and Kylie Minogue have their underwear lines. Gwen Stefani has L.A.M.B and probably a fragrance or 3 out there. Mariah Carey, though not always stable on her feet onstage, has definitely got herself firmly planted in the fragrance world. Even Avril Lavigne has her own perfume. Then there’s the endorsements, Covergirl, Loréal, and Avon.
It’s not only the famous women who are taking on the marketing world either. Usher, Ian Thorp, Jay-Z, Sean “P Diddy” ~Formally Puff Daddy~ Combs and David Beckham just to name a few.
I’d love to see what sorts of things authors would be approached to endorse. Parker Pens, Reflex Paper, Snuggies, tracksuits, coffee maybe even Apple Computers. Stephen King could market his new fragrance for men… “FEAR” A mixture of wet Kugo and graveyard moss.
Now the only author I know of who was lucky enough to get a bonus for the shameless plugs in her books, was MaryJanice Davidson, scoring a bunch of Manolo Blahniks. I think the character, Betsy Taylor, really paid off there.
I know I’ll be thinking really carefully of product placement when I’m writing my best seller.
What would you name a fragrance by a famous author ?
What other things do you think authors should be approached to endorse?